Japan and Korea's creator work reaches the world. The tools for booking, briefing, and paying those creators still assume you're in California. That's the gap we're closing.
Our founders kept seeing the same problem from inside the industry: Japanese and Korean creators with millions of engaged followers were being passed over by global brands who didn't know how to find them. Western campaigns ran on generic platforms built for US audiences. APAC creators were invisible to the budgets chasing them.
So we're building a bridge.
Nuwave is a pre-launch startup founded in Shibuya, the heart of Japan's creator culture. We launch in 2026, starting with Japan and Korea. Right now we're building the platform and onboarding our founding cohort of creators and brands — and we'd rather earn your trust than fake it.
2026
Launching
Shibuya
Home base
JP + KR
First markets
Founded in Shibuya around one idea: APAC creators deserve the budgets chasing them
Building the matching engine and onboarding our founding creator cohort
Accepting founding brands and creators ahead of launch
Going live from Shibuya — first markets Japan & Korea
A small founding team in Shibuya. One problem, zero patience for the status quo.
Leading the vision: build the bridge that finally connects global budgets to APAC creators. Background in culture-first brand marketing.
Building Nuwave's creator-matching engine from the ground up. We'd rather ship something that genuinely works than something that merely looks impressive.
The roles we're hiring as we head to launch. Want to help build the bridge?
Now hiring
Building our founding creator network across Japan and Korea
Now hiring
Onboarding our first founding brand partners
Now hiring
Shaping the campaign and creator experience
Now hiring
Making sure every creator on the platform wins
Where we are today, and where we're headed.
Shibuya-ku · Our home base
Where it all starts. Our founding team builds Nuwave out of Shibuya, the heart of Japan's creator culture.
On the roadmap · Creator partnerships
Korea is a first market at launch. K-beauty and K-pop creators are central to our 2026 plan.
Where creators and brands meet
We're building to bridge APAC creators with global brands — wherever the next campaign happens.
We believe authentic cultural content can't be manufactured. It can only be amplified.
Creators should own their relationships with brands. We're the infrastructure, not the middleman.
Geography should never limit a creator's earning potential or a brand's reach.